![]() This includes a hooked version of the lowercase l (addressing a common complaint that the capital I and lowercase l are indistinguishable) as well as a rounded G, and a straight-legged R, a single storey a and a lowercase u without a trailing serif. There’s also an extensive set of alternates, which allow designers the opportunity to experiment with and adapt Helvetica’s tone of voice. Helvetica Now‘s Micro designs are simplified and exaggerated to maintain the impression of Helvetica in tiny type, and their spacing is loose, providing remarkable legibility at microscopic sizes and in low-res environments. In the past, the typeface struggled to be legible at tiny sizes because of its compactness and closed apertures. The Micro sizes address an issue Helvetica has long faced – that of being ‘micro type challenged’. The larger Display versions are drawn to show off the subtlety of Helvetica and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces. Each one has been carefully tailored to the demands of its size. Helvetica Now comprises 48 fonts, consisting of three distinct optical sizes: Micro, Text and Display. The font is currently #2 in Best Sellers.Įvery single glyph of Helvetica has been redrawn and redesigned for this expansive new edition – which preserves the typeface’s Swiss mantra of clarity, simplicity and neutrality, while updating it for the demands of contemporary design and branding. Helvetica Now contains 48 styles and family package options. ![]() Helvetica Now was designed by Max Miedinger, Charles Nix, Monotype Studio, Jan Hendrik Weber and published by Monotype. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |